Keeping practical education at its fore, the departments of Journalism and Mass Communication continued the practice of having a media tour for a new batch of enthusiastic third-year students, to the city of pearls- Hyderabad. The tour commenced on the 7th of November and concluded on the 11th of November, giving the group the days to explore innovative media industry in the city.
The students visited a renowned TV channel ‘MAA TV’, which was an interactive and educative visit and gave the students a glimpse into the functioning of a news channel. The students were introduced to the PCR and given a brief about its functioning. A similar exercise was conducted in the graphics room, central apparatus room (car) room, editing room, and smoke room. The students were also introduced to the digital library, which functions as the archives of the channel.
Students also got a chance to explore the largest film city in the world- Ramoji Film City which was built over the span of three years. It sits on a 1,460 acre plot of land and has everything from an airport, railway station, hospital, north and south Indian villages, urban sets, European style sets and much more. Along with visiting various sets, the students indulged in various activities in the theme park, which made the visit an educative and entertaining one.
Creativity was witnessed at its best at Nutshell Advertising Company, where the students were introduced to the world of advertising. Various creative campaigns the company has worked on, along with the knowledge of softwares used by the company for illustration of the campaigns was introduced to the students.
Pragathi Printing Press was another interesting place to visit, which has won several awards of excellence for the work they do. The students got a glimpse of their work through a catalogue which revealed best works of the printing press. The various departments and the mechanics that go into the whole process were shown and the guide gave practical examples of printing concepts for easy comprehension.
Along with visiting the various media outlets, the students also visited the 16th century architectural structure ‘Charminar’ and indulged in a sumptuous biryani, which is a dish synonymous to the city. The media tour was a memorable and educative experience, with the students taking home tips and tricks of the industry and also making sweet memories.