Media Tour: Day 2

Pragati Offset Pvt Ltd
IMG_1817The second day at Hyderabad started with much more enthusiasm. Our first stop was at the most awarded print company in India, Pragati Offset Pvt Ltd. Established in 1962, Pragati (which means Progress) strongly believes that quality is the corner stone of all that they do. And that is exactly what we  experienced.

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                                                                                                                                                                                         Cutting-edge technology and efficient teamwork were the hallmark traits that were evidently visible during our visit. A walk through the printing press enlightened the students on the entire process of offset printing.

HCU
Followed by the visit at Hyderabad Central University, pumped in the much need academic approach the field of mass media. The sucess and their dedication to their Community Radio Bol Hyderabad 90.4 FM was a sign and a motivation to rekindle our every own Voice of Xaviers 90.4 FM. 

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Kala Jyothi
And final visit was at Kala Jyothi a multicolour offset printing company which is one of South India’s largest commercial printing companies which specialises in all forms of offset printing. Though established in 1949 Kala Jyothi believes in innovation and excellence.

 

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Our student Millusha Fernandes has a deeper way to share the experience gathered at the places we visited today. A must read!

After a heavy South Indian breakfast we hopped on to our bus and meandered through the busy streets of Hyderabad to the first destination on our schedule – Pragati Printing Press.

Founded back in the 1960s by Shri. Paruchuri Hanumantha Rao, Pragati has grown impressively over the years. The awards displayed in their lobby flaunts not only its success at being the best but also of being the only establishment to recycle all of discarded material. As an offset printing press they deal with printing of packages, posters, brochures and calendars.

For someone who’s only read about printing processes in text books I was awestruck looking at the kind of technology and machinery they used. An elaborate three stage printing process, heavy machinery and a skilled staff all contribute to Pragati’s end quality product (‘quality’ being their hallmark).

I was rather intimidated with the fact that I would have to interview the Managing Director of Pragati – Mr. Narendra Paruchuri, but he was more jovial than I’d expected (a better synonym for ‘jovial’?). We appreciated the time he took off from his busy schedule to speak to us even though we weren’t exactly from the print production background.

The witty man, he had a lot of humorous anecdotes to share with us. His mantra is simple – impress no one but yourself, compete with no one but the person you were yesterday, and most importantly be honest with yourself (his exact words were “don’t Bullshit yourself); the rest will all fall to place.

We left the building with something to really think about, AND a beautiful 3D book called “My India” – A gift to the department by Mr. Narendra.

After a quick meal we hit the road once again and made our way across town to – KALA JYOTI that has been in the printing business for over 60 years. They initially began with Newspapers although of late, due to the industry demands, they’ve switched to printing magazines and packaging.

A slightly larger establishment, Kala JYOTI handles printing for some of the best and popular tabloids in the market like Forbes, Outlook, Better Photography, and Fortune, to name a few. Once again we were taken behind the scenes to witness how simple metallic encrypted sheets were processed to print 42000 sheets per hour all bound and packed to become the tabloids we see on the newsstands.

It’s true what they say –  studying it out of a textbook and witnessing it all in action are two entirely different ways of learning , and the department manages to give us both (even if it means taking us to another state so we can see it on a larger scale.)

Another tiring day no doubt, but I’m excited for tomorrow.

 

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