Media Tour @ Hyderabad flags off

Day 1 – After a month long of hard work and late night studies, the students of Journalism and Mass Communication where rewarded with the most awaited media tour to Hyderabad. And here is what Sydelle and Ankitha have to say on their first day of media tour.

Visit to Nutshell Advertising Agency

So they call it the Nutfolio – A record of the work they do. Quirky and cool these bunch of people at Nutshell (an ad agency based in Hyderabad) are. The agency, headed by the young couple Shalini and Siddharth deals with print advertising, in-store graphics, branding, website designing and yeah the regular stuff that every ad agency or most do. But there’s this different blend of a formula that this team of piquant enthusiasts use to get their ideas out there into the populace. They believe in minimalism and flat design while creating any persuasive matter of sorts. Most of their work makes a minimalistic yet prolific use of colours that I personally thought was brilliant because of its perfect execution.

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Our visit to the agency shot of with Vijay (graphic designer) explaining to us the process of branding and advertising, followed by a brief, why and wherefore by Shalini and Siddharth. A walk through the office and an introduction of the workforce gave us an idea of where the utterly creative ideas came from.

This brief visit in my opinion gave us glimpse into the real world of advertising and what it takes to run a start up like Nutshell.

No education can teach you to be creative. None at all in fact! It can be the simplest of ideas, through extensive research and a current affair updated mind that can lead to a mind-boggling break through, that the ‘nuts’ at Nutshell call ‘Get cracking, Get people talking.’ Education can teach you about what is being done till date in this field and about the technicalities that we need to know about. But it is up to you to keep in mind what you’ve learnt as well as get out-of-the-box and original. As Siddarth says, ‘Learn to unlearn!’

Visit to Maa TV and Annapurna Studios.

Well, well, well! Getting up early morning at 5:00 has been a real pain since the past one month due to exams. But today was something different. Our train to the City of Nawabs managed to keep us awake last night, but that wasn’t enough to kill our excitement and joy. Probably it wasn’t the new place or new people that fascinated me but the fact that after two and a half years of togetherness we were finally out in a city to explore the fun side to education. WOAH!!!

We all come with certain stereotypes and beliefs that refuse to change at all times. I was stuck with one too, ‘REGIONAL channels are not great.’

But this definitely changed with the visit to Maa TV. I must say that my dream of getting into TV production has only become clearer with this visit.

Mr. Victor, the Asst. General manager for programming at Maa TV was very enthusiastic in telling us more about the field. Their budgets, formats, equipment’s and above all their knowledge and experience were the factors that got me more interested.

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I am not a great fan of what we refer to dhin –chak colours, but Annapurna Studios did get me thinking on that. Though it seemed bright and irrelevant to me at first, hardwork and creativity did say hi by the end of it.

By the end of the day I realised that what we spend just an hour on our television screens have months of work put together. So thanks to Mr. Victor, his team and definitely our faculty members for this experience. CHEERS to the rest of the days to come.

This is just the beginning. A whole new set of experiences await our students tomorrow. 

 

 

 

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J.B. Bras shares his experience at Radio Indigo

The Department of Journalism undertakes various activities for the nurturing of its students. And each of these activities impact our students in various ways. Our recent visit to the Radio Indigo Station seems to have had an effect on our very own Angolan student J.B. Bras . He narrates his experience:

12Technology is a curse when it’s used for the wrong purpose but it’s a blessing otherwise.

Being a regular listener to the radio, I always wondered how the whole process of producing a radio program works; right from news, music programs and everything else that we hear on radio.

As part of our curriculum at the department of Journalism, St. Xavier’s College, we had a visit to Radio Indigo Station. Here is where most of my queries regarding the functioning of a radio station were answered. I had the chance to learn and witness closely how a Radio Station operates. That was awesome!!!

Most of us think the RJ or news presenter is the most important person in the radio station as they are more prominent. But we don’t realize that there are other professionals and departments, which are sustaining the pillars of the radio station. Professionals from Marketing, Public Relation, IT, Production also play a very important role in a radio station.

During the visit, we were taken to different departments, where we learnt practically the whole process of producing a radio program. Just to add more enthusiasm on my stay at the Radio Indigo Studio, I was given the opportunity to go on air and amazingly witness the creativity of RJ Ayesha Baretto. I also learnt the art of multi- tasking for a radio show.

I was never so fascinated about radio as I am now. After this experience, I feel I should just work for a while in a Radio Station.

Way to go Bras! The sky is a limit for you.

To dwell into the thoughts of Bras, follow his blog Beyond Motivation.

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Journos @ Radio Indigo 91.9 FM

In order to emphasise the importance of Radio and enable its students to understand the same, the Department of Journalism organized a visit to Indigo 91.9 FM station for its final year students recently.

RJ Ayesha Baretto, gave the students valuable information on how a private radio station works. They got to learn how an RJ needs to be prompt and creative at the same time. Some students also got the opportunity to go ON AIR with RJ Ayesha.

During the visit Ashvek Naik, Branch Head of Indigo 91.9 FM gave an insightful talk on how the programming and sales teams of the radio station work hand in hand. The visit also included a tour around different sections of the station and practical demonstration of sound editing. The field trip was part of their ‘Radio Journalism’ paper.

Here’s a glimpse of what they did there.

 

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Voices – Meconnu

‘Voices’ is a magazine produced by the TYBA Journalism students of St. Xavier’s College, Mapusa – Goa as part of their final year project. This edition of Voices titled ‘Meconnu…unsung melodies of Goa’, has been written, edited and designed by Ms. Louanne Dias, Ms. Venita Gomes and Ms. Myola Jones. The magazine dwells into stories of Goa and Goans that haven’t been heard of in the past.

 

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Being ‘The Goan’

Our students recently visited the office of ‘The Goan on Saturday’ one of India’s best selling weeklies. Here is what our student Svetlana Pereira had to say about her experience and what they did there.

at the goan officeAs we walked through the doors of ‘The Goan on Saturday’ we were greeted with smiling faces into the well-designed office and workaholic atmosphere. As the students of Department of Journalism were given the unique opportunity to work with ‘The Goan on Saturday’ and to produce the page named the ‘Big Common Room,’ we began brainstorming in the room aptly named ‘The Bulb,’ for new and fresh ideas. The opportunity of working with The Goan for two days gave us an avenue to look into how a news organisation works. Right from creating content to preparing the final layout of a page, we got the first-hand experience of it. We interacted with professionals who were very supportive and did not hesitate to guide us on various issues. Values and prized knowledge have been the important pieces of experience we took home with us. And we now look forward to have another opportunity to work with this esteemed news organisation.

 

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Door(Darshan)

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In order to provide a practical feel of a television setup of a national television, the Departments of Journalism and Mass Communication organized a visit to Doordarshan for their final year students on 28th January 2015. The main idea behind this trip was to educate the students about the functioning of national channels.

Doordarshan, also known as DD, is the only Indian public service television broadcaster, a division of Prasar Bharati and is one of India’s laster broadcasting organisations in terms of studio and transmitter infrastructure.

To enrich the students with some useful information, the staff of Doordarshan introduced their various departments like PCR, Studio and Transmitter Hall to the students. In the PCR department they showed the PCR functions like the Camera setup, Character Generator, monitoring of Cameras and how all the programmes are displayed. In the Studio they briefed about the news system, news anchoring, the camera functions and also informed the kind of programmes they produce in the studio like Health, Dramas, Interviews etc. Lastly, in the Transmitter Hall, the students were introduced to various transmitters used to transmit the programmes produced by DD.

The students who eventually had a wonderful learning experience, were accompanied by out teachers Ms. Vailarose Fernandes, Mr. Anzil Fernandes and Mr. Dinesh Nirawdekar.

 

 

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