Journalism in Goa, India – B.A. in Journalism

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Digital marketing workshop at ICG, Dona paula

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The recent workshop, titled “ Improving your Instagram and phone photography” held on 20 th
of December, 2023 at the International Center De Goa, Dona Paula by Sree Sreenivasan, delved
deep into the intricacies of online infographics and social media engagement. The workshop
was attended by a large number of enthusiastic participants which garnered a lively exchange
of ideas among attendees.

Through this workshop the attendees understood the significance of their ‘digital footprints’. It
dissected the subtle nuances of online presence, shedding light on how our actions in the digital
realm shape perceptions and interactions.

The workshop’s highlight was the exploration of potent storytelling techniques on social media.
Attendees learned to harness the power of visuals, moments, trust, and relationships to craft
compelling narratives that resonate with audiences.

Acknowledging the dual nature of social media, the session delved into its negative impacts,
including tech-related issues, FOMO, loneliness, and broader societal crises. Practical strategies
were shared to mitigate these challenges effectively.
The session forecasted 2024’s social media landscape, emphasizing ‘behind the scene’ content
creation, influencer engagement, and practical steps for managing online profiles through
Facebook legacy contacts and favorites.

The attendees were guided through decoding the attributes of successful tweets and posts,
providing them with a framework to optimize engagement, relevance, and resonance in their
digital content.

The workshop concluded with a hands-on session on smartphone photography tips, including
Digimentors’ key settings, creativity hacks, and Android-specific advice, empowering
participants to elevate their visual content creation.

The event culminated with participants leaving equipped with practical insights and actionable
strategies to navigate their digital footprints effectively.


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